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For example, if you see a template that you like, you can keep the outline, but you may want to change the color scheme and font to better reflect your brand. Having an outline makes it easier for you to create an organized, well-flowing piece. Each section needs to be clear on its own, but you also don’t want to be overly repetitive. Data related to operations and finances (such as revenue, expenses, taxes, etc.) is crucial for budgeting and organizational decisions. Once you have a good idea about the problems that need solving, start to think of solutions.

You’ll be able to articulate your summary better once you’ve filled out all the other sections. Write out everything you want your plan to include (e.g. sections such as marketing, fundraising, human resources, and budgets). Your nonprofit business plan should start with an articulation of the core values and your mission statement.

  1. Before you begin writing your plan, it’s important to have an outline of the  sections of your plan.
  2. Keep this section brief, since you will be going into greater detail in later sections.
  3. However, doing good work doesn’t necessarily translate into long-term success and financial stability.

If you’re looking to start a new charity but don’t know where to start, a nonprofit business plan template can help. There are more than 1.5 million nonprofit organizations registered in the US. While it’s awesome that there are so many charitable orgs, unfortunately, many of them struggle to keep their doors open. In this article, we’ll look at why a business plan is important for nonprofit organizations and what details to include in your business plan.

Products, Programs, and Services

Your need analysis (also known as market analysis) supplies research and data to support your nonprofit. If you want more help with nonprofit management tips and fundraising resources, visit our Nonprofit Blog. We also have dedicated articles for starting a nonprofit in different states in the U.S., including Texas, Minnesota, Oregon, Arizona, Illinois, and more. If your nonprofit is new, compile materials related to any secured funding sources and operational funding projections, including anticipated costs. This is the section that appeals to any potential partner or stakeholder.

Nonprofit organizations exist to meet social or environmental problems. For that reason, organizations don’t always focus on a solid financial bottom-line. However, they can’t effectively achieve their objectives without recurring donation income, human capital, and operation planning. Learn why a CRM is a crucial tool for nonprofit organizations to understand/ manage their relationships with…

Nonprofit Business Plan Template

Your impact plan should be precise about how your nonprofit will achieve this step. It should include details on what change you’re seeking to make, how you’re going to make it, and how you’re going to measure it. In the operational plan, also include a section on the people or your team. Describe the people who are crucial to your organization and any staff changes you plan as part of your business plan. Your nonprofit mission statement can also help establish your milestones, the problems your organization seeks to solve, who your organization serves, and its future goals. As such, identify members of your board in your business plan to give potential donors confidence in the management of your nonprofit.

Monday.com keeps you well-informed on the status of your nonprofit’s progress, all on one platform. One of the essential characteristics of any business plan — nonprofits included — is transparency around what you want to achieve and how you are going to achieve it. A nebulous statement with grandiose aspirations but no practical plan won’t inspire confidence. The template also controls the general layout of the business plan, like recommended headings, sub-headings, and questions. Let’s dive into the benefits a business plan template offers nonprofits. Use this business planning template to organize and schedule key activities for your business.

Want to talk to your parents or grandparents about estate planning, but feel like the topic is taboo? This is where you prove there is a big enough pool of people and a big enough need so that you can make revenue and make a difference. In general, if you see something else that isn’t accounted for here, it’s better to be safe than sorry, and put the relevant information in. It’s better to have too much information than too little when it comes to finances, especially since there is usually a clear preference for transparent business culture. Writing an outline gives you something simple to read that can easily be circulated to your team for input. Maybe some of your partners will want to emphasize an area that you missed or an area that needs more substance.

Your persona list can guide you in identifying particular people to reach out to. The operational plan describes the steps a company will take over a certain period. It focuses on the day-to-day aspects of the business, like what tasks need to be done and who is responsible for what. The operational section of a business plan works closely with strategic planning. Selected resources below can help you learn more about creating an overall business plan for a nonprofit organization or specifically for an earned income venture. Like other types of businesses, successful nonprofits outline their goals and how they will achieve them in a written document known as a business plan.


After all, by definition, your organization’s goal isn’t to generate a profit for your owners—it’s to operate and provide a benefit for the public or a particular group. Since you’re not making money by offering goods and services, you’ll need to rely on fundraising for financial support. An operational plan describes how your nonprofit plans to deliver activities. In the operational plan, it is important to explain how you plan to maintain your operations and how you will evaluate the impact of your programs.

A partner like Elevation can help you to develop inspiring resources like your nonprofit logo, website, and marketing campaigns. This type of business plan template is extremely detail-oriented and outlines your nonprofit’s daily writing a business plan for a nonprofit operations. It acts as an in-depth guide for who does what, how they should do it, and when they should do it. It’s your organizational blueprint, but you’ll also need to update it as circumstances or market conditions change.

Vitamin Angels does a good job of showing how their action supports the mission. As a non-profit business plan, it’s a good idea to include statistics like these to show exactly how close you are to your planned goals. ‍Obviously, it’s difficult to market an idea effectively if you’re not in operation, but you still need to have a marketing plan in place. People who want to support your non-profit need to understand your marketing plan to attract donors.

Explain what your nonprofit does, who it helps, where it’s at, and where you aspire for it to be. This means describing your target audience and making your constituents come to life. You’ll also want to highlight unique opportunities that’ll excite your reader—whether that’s a volunteer, donor, or board member.

Operational nonprofit business plan template

“In worst-case scenarios, fundraising numbers are plugged into a budget after the programmatic expenses are figured to just offset them without a realistic plan,” Sperber says. This is where you list and describe the important members of your team and their roles. Make sure to include details that highlight how their experience will help your non-profit achieve its goals.

Executive Summary

Supporting documents include a cash flow statement or a general financial statement, resumes of founders, and letters of support. New nonprofit ventures in the early stages of development can use this business plan template. It’s created to put out feelers to see if investors are interested in your idea. For example, you may want to start an animal shelter in your community, but aren’t sure if it’s a viable option due to a lack of funds. You’d use a summary business plan template to gauge interest in your nonprofit.

For any organization, planning is part of the recipe that leads to sustained performance and a secure future. That’s why the knowledge of how to write a business plan for a social enterprise is essential. Among many benefits is the quick, positive impression it creates on stakeholders. An effective marketing strategy is the cornerstone of any successful business.

A nonprofit business plan outlines that as well but approaches parts of the process differently. The financial section of your business plan should include a long-term budget and cash flow statement with a three to five-year forecast. This will allow you to see that the organization has its basic financial needs covered. Any nonprofit has its standard level of funding required to stay operational, https://simple-accounting.org/ so it’s essential to make sure your organization will consistently maintain at least that much in the coffers. When it comes to adding a new section to a business plan template, for the most part, you can use your judgment. We will get into specific sections in a bit, but generally, you just want to pair your new section with the existing section that makes the most sense.

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